I played a vital role in influencer marketing for a small music agency by spearheading a campaign to promote new artist music. I conducted thorough research to identify engaging TikTok content creators who could effectively showcase the artists' music to a wider audience. By proactively reaching out to these creators, I successfully hired them to create and share promotional content that aligned with the agency's goals and the artists' image. Through strategic influencer partnerships, we were able to generate buzz, increase visibility, and drive engagement for the new music releases.