As a freelance marketing director for a spirits company, I am responsible for overseeing the marketing department. I specialize in social media content creation and managing a marketing budget of $400k annually. In addition to digital advertising, I am involved in media public relations and content creation. I collaborate with partners and external agencies, while also overseeing the marketing of the e-commerce site. My role includes organizing promotions for seven domestic stores in the United States, setting up products and codes on Shopify, designing promotional flyers and signage, and promoting in-store events. I manage weekly email campaigns and operate the loyalty program for the company.